Last updated: 2025/04/19
OptimKit (also referred to as "we", "us") is committed to protecting and respecting your privacy. Therefore, in this privacy policy (the "Policy") we explain what kind of personal data we collect and for what purposes, when providing you with our products and/or services (the "Services"), when you visit our website, mobile application and/or when you otherwise make contact with us. In any case, all personal data collected by us are processed in accordance with the EU General Data Protection Regulation No. 2016/679 (the "GDPR"), Law on the Legal Protection of Personal Data of the Republic of Lithuania and other applicable legal acts. For any questions regarding this Policy or any requests regarding the processing of your personal data, please contact us at hello@optimkit.com.
We have set out below, in a table format, a description of how and why we use your personal data – i.e. we listed the personal data or categories of personal data used for specific purposes and indicated which legal basis we rely on to do so.
Nr | Purpose | Legal basis | Personal data |
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1. | To create a user profile and provide application access. | Performance of a contract. Taking necessary steps before the conclusion of a contract. |
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2. | To analyze user behavior and improve our services, including tracking what you do on our mobile application and website. We collect information such as what you click on, the categories and products you add. Please note that we cannot see or read your actions unless users report them to us for review. | Legitimate interests. |
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3. | To provide an answer when you contact us via our website or other communication means. | Your consent. |
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4. | To better understand and enhance your experience on our mobile application and website, we collect data about the devices you use, such as the type (phone, computer, or tablet) and the version of our application you have installed. | Legitimate interests. |
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5. | To send updates and news about our app to your provided emails. | Your consent. |
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We collect information you provide directly to us when you:
In case you are our existing client (i.e. you already use our Services), we may use your email address for direct marketing purposes, but only with regard to products and/or services that are similar or related to the Services, and only if you do not object to such use of your email address. You are also granted with a clear, free of charge and easily realizable possibility to object or withdraw from such use of your contact details.
In other cases, we may use your personal data for the purposes of direct marketing, only if you give us your prior consent regarding such use of the data.
We provide a clear, free of charge and easily realizable possibility not to give your consent or, at any time, to withdraw your consent to receive our marketing communications. We shall state in each communication sent by e-mail that you are entitled to object to such processing of your personal data, and to refuse receiving communications from us. You shall be able to refuse receiving our marketing communications by clicking on the respective link in each marketing email received from us.
We may disclose your personal data to the recipients of the following categories:
In case your personal data is transferred outside the European Economic Area (EEA), we will take necessary steps to ensure that your data is treated securely and in accordance with this Policy and we will ensure that it is protected and transferred in a manner consistent with the legal requirements applicable to the personal data. This can be done in a number of different ways, for example:
We may refuse to satisfy your request if the exceptions and/or limitations to the exercise of data subjects' rights set out in the GDPR apply, and/or if your request is found to be manifestly unfounded or disproportionate. If we refuse to satisfy your request, we will give you our reasons for such refusal in writing.
We will keep your personal data for as long as it is needed for the purposes for which your data was collected and processed, but not longer than it is required by the applicable laws and regulations, including for the purposes to comply with any legal, regulatory, tax, accounting or reporting obligations. If the legislation of the Republic of Lithuania does not provide any applicable data retention period, it shall be determined by us, taking into account the legitimate purpose of the data retention, the legal basis and the principles of lawful processing of personal data. Personal data that is important for the contractual relationship between you and OptimKit is normally stored for as long as the contractual relationship lasts and thereafter for a maximum period of 10 years after the relationship.
If you do not enter into a contract with us, the personal data are normally stored for a maximum of 12 months. We may retain your personal data for a longer period when:
Upon expiration of the retention period, we will delete and/or reliably and irrevocably depersonalize your data as soon as possible, within a reasonable time required to perform such action.
If you would like to exercise any of these rights, please contact us via e-mail: support@optimkit.com.
Your request shall be fulfilled, or fulfilment of your requests shall be refused by specifying the reasons for such refusal, within 30 (thirty) calendar days from the date of submission of the request that complies with our internal rules and the GDPR. The afore-mentioned term may be extended by 60 (sixty) calendar days taking into account the complexity and number of the requests. The Company will inform you of any such extension within 30 (thirty) calendar days of receipt of the request, together with the reasons for the delay.
We may refuse to satisfy your request if the exceptions and/or limitations to the exercise of data subjects rights set out in the GDPR apply, and/or if your request is found to be manifestly unfounded or disproportionate. If we refuse to satisfy your request, we will give you our reasons for such refusal in writing.
Please note that, although no system of technology is completely secure, we have implemented security measures to minimize the risk of unauthorized access to or improper use of your personal information. We and our third-party service providers that may be engaged in the processing of personal data on our behalf (for the purposes indicated above) are contractually obligated to respect the confidentiality of the personal data.
If you access our information or Services through our website or mobile application, you should be aware that we use cookies. For more information on how to control your cookie settings and related browser settings, or how to delete Cookie from your device, please read the Cookie Policy available on our website www.optimkit.com.
Our website may contain links to other websites which are not operated by the OptimKit. When you decide to click on these links and be led to such websites, we recommend familiarising yourself with their privacy policies or notices, cookie policies and/or other documents. The OptimKit assumes no responsibility for the content, policies or practices of such third-party websites or services.
We regularly review this Policy and reserve the right to modify it at any time in accordance with applicable laws and regulations. Any changes will take effect immediately upon their publication on our website www.optimkit.com. Please review this Policy from time to time to stay updated regarding any changes.
You may contact us by writing an email to hello@optimkit.com.